Drayton Mills Marketplace announces three new businesses

Drayton Mills Marketplace on Thursday announced three new tenants, including the flagship location of a new brewery, and two Spartanburg business expansions.

“Our vision for the overall Drayton community, has always been to provide an ‘It’s All Here’ interactive destination — where residents can enjoy the vast and beautiful amenities and each other from dusk to dawn,” said Tara Sherbert, managing principal of TMS Development, owner of Drayton Mills Lofts and Drayton Mills Marketplace. “With our luxury apartments now full, we believe our combined marketplace tenants create the optimal mix for this thriving community. We could not be more thrilled and honored to make these announcements today.”

Founded by a pair of brothers with West Coast roots, Holliday Brewing is expected to open this fall. The nano brewery will feature more than 25 different beers — most inspired by the family’s love of adventure and travel. Brothers Jim and John Holliday grew up in San Diego, Calif., known worldwide for its innovative craft beer scene. The brothers plan on brewing a bevy of India Pale Ales, as well as the Aloha Beach, which is a hazy India Pale Lager; and Hannah, which is an Orange Blossom Honey Ale.

“San Diego now has over 200 breweries. It’s just saturated,” said Jim Holliday, who will lead operations for the company. “We talked about this area, which is near the thriving craft beer scene in Western North Carolina, and just said this is ideal. Drayton Mills is the perfect location for us, and it will give us the opportunity to introduce our West Coast-style beers to South Carolina.”

John Holliday, who is the head brewer, said, “We’ll have a large selection of IPAs, but we’ll also have an amber and a well-rounded palate of beers for every consumer.”

John Holliday also brings with him years of experience in the brewing industry. For five years, he has worked as the maintenance manager for San Diego-based White Labs, maintaining equipment and overseeing installations for the company, which provides yeast and quality testing for breweries across the country. Here, John Holliday also received worldwide training on testing multitudes of equipment, sampling yeast and brews, and assisting with brewing on 20-barrel systems. He has used this wealth of experience to fine tune his precision in brewing. Jim Holliday has more than 30 years of experience as a manufacturing manager.

Holliday Brewing will occupy the more than 2,400-square-foot Suite 125. Plans call for an approximately 1,900-square-foot tasting room, comfortable seating, large TVs and an outdoor, dog-friendly biergarten.

Hypersign is an innovative software company that is breaking the mold for how people connect, navigate and interact in real-time through our visual communication software, said Neil Willis, founder of the Spartanburg-based company.

“Hypersign recognizes that in a world saturated with digital messaging vying for our attention each day, visual communication sometimes goes beyond simple digital signage, and needs to expand into an engaging user experience that gets the right message to the right people,” Willis said. “Starting with a simple-to-use digital signage solution called Hypersign+, we allow users to bundle on advanced features, such as wayfinding or room sign scheduling. Our goal is to provide a solution that expands and grows as visual communications do, while still maintaining the ease in which anyone can learn to use and manage it.”

Willis previously owned Cynergi Systems, the largest audio-visual integrator in the Southeast, and he realized the need for a quick, simple digital signage platform, which birthed the Hypersign digital software solution. In 2013, Hypersign expanded into its own company, which now has a consumer base that includes all 50 states, Canada, Mexico, Europe, the Middle East, Africa and Asia. Customers include educational institutions, healthcare, government, sports and businesses.

The location at Drayton Mills Marketplace is an expansion for the company, which will be relocating its corporate office from Daniel Morgan Avenue in downtown Spartanburg. The new location is expected to open later this year.

“With its historic architecture and great location on Spartanburg’s east side, Drayton Mills Marketplace is a beautiful campus with great amenities,” Willis said. “Its location is also convenient for our current employees, which is important to us as a company.”

The Lauren Ashtyn Collection also will be moving its headquarter to Drayton Mills Marketplace later this year.

The Lauren Ashtyn Collection, the leading luxury hair extension brand, is based in Spartanburg, the childhood home of owner, designer Lauren Ashtyn Guest and her husband, CEO, Christopher Guest. The Lauren Ashtyn Collection is the visible expression of Lauren Ashtyn’s lifetime passion for beautiful hair. The daughter of a stylist, she has spent her entire life immersed in the culture of the modern salon. Her goal has always been to make her clients look, and feel, like the very best versions of themselves.

Since the company’s start in 2015, The Lauren Ashtyn Collection has shown substantial growth in a highly competitive market. Part of this impressive growth includes contributions to the 2017 Grammy Awards gift bags, opening a premiere salon in the Spartanburg area, as well as expanding the brand to multiple markets throughout the United States, Canada and Europe. The company’s expanding appeal is also due to its large social media presence. The company’s Instagram page alone has 170,000 followers.

Not only has The Lauren Ashtyn Collection grown to reach customers all over the world, the team has expanded as well. The team has grown in include Tour and Wholesale departments.

“The Lauren Ashtyn Collection is honored to partner with Drayton Mills and the other rapidly growing businesses on their campus,” the company said. “Drayton Mills is a perfect fit with the luxury of the Lauren Ashtyn Collection. The company anticipates a strong and prosperous collaboration with Drayton Mill as both continue to grow.”

Also on Thursday, Drayton Mills Marketplace reported updates to four already-announced tenants.

SeamonWhiteside (SW+) plans to open its office at Drayton Mills Marketplace in August. The firm maintains fully staffed offices in Charleston, Summerville and Greenville. The new location will provide the company a greater opportunity to engage with the Upstate region.

SW+ is a multi-disciplinary consulting design firm that provides land planning, landscape architecture, civil engineering, urban design, surveying, graphic communications, and development management services to a variety of clients throughout the Southeast. Specialties include land planning, civil engineering, landscape architecture, urban design, development management services, golf course architecture, permitting and industrial design. Established in 1985, the firm has earned a reputation for sustainable design, technical competence, and dependability. SW+ provides services for private developers, municipalities, colleges and universities, as well as the commercial and industrial sector.

“The area is growing in diverse talent, as well as in companies and people moving to the Upstate,” said Joe Bryant, managing principal of the Greenville office. “We have the opportunity to provide resources and expertise to this market and future markets.”

Palmetto Proactive Healthcare also plans to open its Drayton Mills Marketplace office in August.

Founded in 2010 by Doctors Jerome Aya-Ay and Chris McCarthy, Palmetto Proactive does not contract with insurance companies and instead solicits payment directly from patients or by way of an employer sponsorship, who pay with cash, debit or credit card. Prices for lab work, for example, are posted up front. By removing excess paperwork, Palmetto Proactive doctors are able to spend more time with patients and reduce wait times at prices that are often half of what is seen using traditional insurance.

Palmetto Proactive currently has offices on John B. White Sr. Boulevard in Spartanburg, as well as Greenville and Columbia.

In June, The Standard: A Refined Kitchen unveiled a new menu, happy hour and expanded brunch. New menu items include fine-dining fare familiar to diners at other Rick Erwin Dining Group restaurants, such Rick’s Surf-and-Turf and jumbo crab-stuffed flounder.

Also in June, TMS Development — owner and developer of Drayton Mills Lofts and Drayton Mills Marketplace, announced plans to create a 34,800-square-foot combined indoor/outdoor, luxury event venue at Drayton Mills.

Events at Drayton Mills will be the Upstate’s premiere venue for weddings, corporate gatherings and special events. The venue features a variety of spaces, from the Great Hall, which can seat up to 300, to more intimate settings, such as a cocktail lounge and private green rooms. In total, the indoor venue encompasses 8,800 square feet, including a dance floor, catering kitchen, and a fleet of mobile beverage service stations. The indoor areas are surrounded by a variety of unique outdoor settings to facilitate separate centers of activity or simultaneous separate events. Elevated boardwalks, intimate streetscapes and courtyards, and covered gathering areas totaling an additional 6,000 square-feet. For the largest of events, a 20,000 square-foot natural lawn is available, which hugs the historic mill pond and can be upfit with limitless configurations of tents, stages, booths, etc.

Events at Drayton Mills is expected to open in November 2018 and is already accepting reservations. To make a reservation or for more information, call 864-573-0092, visit DraytonMills.com or email events@draytonmills.com.