Morgan Square is for...
Connecting
The OneSpartanburg vision plan told us that RESIDENTS want to see significant investment in Downtown Spartanburg. Based on data, we believe a permanently pedestrianized main street-Morgan Square will drive success.
What patrons are Saying
3,422 survey respondents shared their thoughts on a pedestrianized Main Street-Morgan Square. The data overwhelmingly supports a permanent solution.
A Pedestrian Future
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80% of respondents want some variation of a pedestrian Main Street-Morgan Square. Of those respondents, 69% prefer a permanent pedestrianized non-hybrid solution.
Driven by Dining
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While every business plays an important role in supporting the diversity of consumer options, 92% of the respondents stated they come to Downtown to dine. Of respondents, 74% have dined in the pedestrian Main Street-Morgan Square.
Plentiful Parking
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Despite low usage of parking garages, 69% of people do not typically have trouble finding parking in Downtown Spartanburg. There are 3,121 free parking spaces available downtown, a 22-space increase since pre-COVID.
Imagine an inviting gathering place with refreshed urban design and programming. Imagine A SAFE SPACE to dine, DANCE, BROWSE and experience Spartanburg.
What the Data Tells Us
Continual analysis of hospitality tax, food and beverage sales and pedestrian traffic data shows that a pedestrian Main Street-Morgan Square helped Downtown Spartanburg not only rebound, but surpass pre-pandemic levels.
Pedestrian Activity
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Outside of Main Street-Morgan Square, Downtown Spartanburg pedestrian traffic counts are up 17% compared to 2019, even without events and programming drawing an influx of pedestrians.
Downtown Dining
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May 2021 marked a record high in Downtown Spartanburg Food and Beverage sales. While citywide sales grew 7%, downtown restaurants beyond Main Street-Morgan Square experienced a 22% increase.
New Investment
M
A pedestrian Main Street-Morgan Square has led to a surge in downtown investment, with 227.6m announced or in the pipeline. 100% of potential investors have voiced their support of a pedestrianized Main Street-Morgan Square.
City Council HAS APPROVED A MORGAN SQUARE ENHANCEMENT PLAN, FEATURING A NEW DESIGN. SEE THE PLANS AND UPDATED DESIGN.
OneSpartanburg, Inc. believes a permanently pedestrian Main Street-Morgan Square will benefit business, economic and tourism development.